Michal Heiplik is executive vice president with the Contributor Development Partnership (CDP). A focus of Michal Heiplik and his CDP colleagues is the evaluation and development of innovative, results-driven fundraising and marketing pathways across commercial and nonprofit verticals.
Mr. Heiplik emphasizes technology-driven solutions, with listener and viewer preferences and behaviors categorized in ways that provide insightful data and strengthen donor and prospect relationships. These efforts enable public media organizations to rapidly expand contributor files and net income.
Mr. Heiplik holds a bachelor’s degree in entrepreneurship and finance from the University of Houston. Early in his career, he held various positions with Houston Public Media and was a pioneering force in the creation of a station fundraising database. He subsequently joined WGBH in Boston and oversaw diverse aspects of an effective fundraising program that spanned New England. Michal Heiplik was successful in significantly improving the station’s net revenue earned on a yearly basis.